10 Things I Wish I Knew When I Started Blogging

By Justin Roselt

It’s been almost four years since I started blogging. Looking back there is plenty I wish I knew when I started. Sometimes just getting started can be a difficult step. There is a lot to think about and prepare for, right?

Here is my top ten things I wish I knew when starting out. I hope they help!

1. Don’t pay too much attention to stats

It’s true, they will mislead you. It’s easy to get caught up in watching your daily page views climb and when they don’t, get bombed out about it. Don’t use your websites page views as a basis or benchmark for success. Obtaining and keeping visitors takes time, sometimes years.

2. Try all social platforms

You need to find what works for ‘you’. I often tell clients — when it comes to social media, you need to be where your customers are. This is true, but you also need to find the right social platform for your marketing initiatives, methods of promotion and business metrics.

3. Choose one social platform and ‘work it like a boss’

Once you have tried and explored the many available social platforms, you need to be open to considering using just one. Once you have decided which one works for you, work it like a boss and make it your own. This approach will save you time and in the end, if someone wants to follow you they will find a way.

Use tools such as Buffer or Hootsuite to leverage your time by posting to multiple platforms at once.

4. Don’t be too organised

I am the first one to admit I can be too organised at times. However when it comes to ‘online’, you soon realise that, the plan changes as you go. You need to pivot and adjust to trends when they happen. Have a plan but be willing to reconsider the outcomes and what you determine from the outset to be ‘successful’.

5. Define your niche

This is probably one of the most difficult but critical when it comes to establishing yourself online. Spending the time to understand who you are writing for and what niche they belong to can take time. Don’t let this stop you from getting started or launching though. Once you have figured out what niche you want to target (eg. health or business) try to niche down further and even further again. The further you can go the more success you will have.

6. Have a backup plan

Things go wrong, even websites break. They also get hacked or you may decide to switch hosting providers. Don’t make this a daunting task or something you absolutely dread the thought of. Have a sound backup plan and practice the steps involved before you need to. Be familiar with what is required to relocate or get your website back online. I use and recommend BackupBuddy as an integral step in this process for myself and my clients.

7. Be consistent with your content

Once you have defined and understood your niche, it becomes a lot easier to be consistent with your content. Consistency is one thing that will keep or lose a visitor. If they’re not sure what you write about or offer then they will be less likely to stick around or come back. By writing for everyone, you resonate with nobody.

8. Write regularly

This is certainly a difficult one to follow. For many of us, time is money and finding the time to write can prove challenging. Particularly if you’re a business owner or a parent. Time can be scarce and it can be difficult to make the time to write blog posts. Figure out when your most productive time is and make writing an important part of your daily or weekly routine. Learn to curate content and ideas for a rainy day, that day when you have absolutely no idea what to write about.

Leverage tools like Feedly or Pocket to keep ideas for use later.

9. It’s not about you

It is very easy to forget you’re writing for and to someone other than yourself. Part of defining your niche and your avatar is also understanding what problems you want to solve for your readers. These could be problems you have personally experienced or problems clients or colleagues have discussed with you. Use your platform as a means of communicating with your audience. Talk to them, try to take any offline conversations online. Aim to solve a problem and not talk about you too often.

10. Appreciate the past

Appreciating where you have come from and how far you have progressed is an important step in growing as a producer of content. It will take time to get some solid, reliable stats behind you that you can use to determine the areas you need to focus more attention on. At the end of each year, stop and reflect on the stats and performance of your writing and understand if you’re getting closer to your goals or further away. This is something I certainly try to do every year. Try it, you may be surprised!

If any of these topics interest you and you want to know or learn more, be sure to reach out and make contact. I am more than happy to discuss anything you find here in more detail. Even if it’s simply getting you up and running with a Google Analytics dashboard.



Husband › Father › Occasional Photographer. linkedin.com/in/justinroselt

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